Strategy

Stat of the Week: July 31, 2020

Where Google searches lead is becoming increasingly predictable.

A report by The Markup this week takes a sharp look at a trend you may have noticed while seeking out answers online. Increasingly, a search on Google will either direct a user to internal answers provided by the giant or to data and offerings from Google-affiliated products. You probably don't need a search engine to understand the effect of this shift on everything from sales and ad revenue for other businesses and competitors across various industries.